Proper Mix of Promotional Offerings Can Produce for Teams

Sports Business Journal, 15, (24), p. 18, 2012

3 Pages Posted: 22 Jun 2016

See all articles by Wayne S. DeSarbo

Wayne S. DeSarbo

Pennsylvania State University

Ashley Stadler Blank

University of St. Thomas

Chris McKeon

Pennsylvania State University - Department of Marketing

Date Written: May 14, 2012

Abstract

With 81 home games, MLB teams have more ticket inventory to sell than any other sport, and gate receipts account for the largest individual revenue source for teams, totaling 34 percent of total gross revenues on average. As such, it is important to understand the factors that drive MLB attendance given the revenue implications that affect overall profitability.

Suggested Citation

DeSarbo, Wayne S. and Stadler Blank, Ashley and McKeon, Chris, Proper Mix of Promotional Offerings Can Produce for Teams (May 14, 2012). Sports Business Journal, 15, (24), p. 18, 2012, Available at SSRN: https://ssrn.com/abstract=2796769

Wayne S. DeSarbo (Contact Author)

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

Ashley Stadler Blank

University of St. Thomas ( email )

2115 Summit Avenue
AQU217
St. Paul, MN 55105
United States

Chris McKeon

Pennsylvania State University - Department of Marketing ( email )

University Park, PA 16802-3306
United States

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