The Fashionable Functions Reloaded: An Updated Google Ngram View of Trends in Functional Differentiation (1800-2000)

In: Mesquita, A. (Ed.) Research Paradigms and Contemporary Perspectives on Human-Technology Interaction. Hershey: IGI-Global, pp. 236-265

31 Pages Posted: 26 Jun 2016 Last revised: 9 Feb 2017

See all articles by Steffen Roth

Steffen Roth

La Rochelle Business School; University of Turku

Carlton Clark

University of Wisconsin - La Crosse

Jan Berkel

Independent

Date Written: January 21, 2017

Abstract

Using the updated Google Book corpus dataset generated in July 2012, we analyze the largest available corpus of digitalized books to review social macro trends such as the secularization, politicization, economization, and mediatization of society. These familiar trend statements are tested through a comparative analysis of word frequency time-series plots for the English, French, and German language area produced by means of the enhanced Google Ngram Viewer, the online graphing tool that charts annual word counts as found in the Google Book corpus. The results a) confirm that the importance of the political system, religion, economy, and mass media features significant change in time and considerable regional differences and b) suggest that visions of economized or capitalist societies are intellectual artifacts rather than appropriate descriptions of society.

Keywords: Functional Differentiation, Google Ngram, Culturomics, Capitalism, Economization, Secularization, Politicization, Mediatization

JEL Classification: A14

Suggested Citation

Roth, Steffen and Clark, Carlton and Berkel, Jan, The Fashionable Functions Reloaded: An Updated Google Ngram View of Trends in Functional Differentiation (1800-2000) (January 21, 2017). In: Mesquita, A. (Ed.) Research Paradigms and Contemporary Perspectives on Human-Technology Interaction. Hershey: IGI-Global, pp. 236-265. Available at SSRN: https://ssrn.com/abstract=2798759

Steffen Roth (Contact Author)

La Rochelle Business School ( email )

102 rue de Coureilles
Les Minimes
La Rochelle, 17024
France

University of Turku ( email )

Assistentinkatu 7
Turku, 20014
Finland

Carlton Clark

University of Wisconsin - La Crosse ( email )

1725 State Street
La Crosse, WI 54601
United States

Jan Berkel

Independent ( email )

No Address Available
United States

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