Study of Factor Affecting the Perception of Consumer Towards Nutrition Labeling on Product Like Cookies/Biscuits

International Multidisciplinary Research Journal, Vol. 5, Issue 10, pp. 1-12, 2016

Posted: 22 Jun 2016

See all articles by Surendra Malviya

Surendra Malviya

Devi Ahilya Vishwavidyalaya

Swati Jaiswal

Devi Ahilya Vishwavidyalaya (DAVV) University, Students

Date Written: May 10, 2016

Abstract

Nutritional labeling is found to affect the consumer purchase behavior significantly. Nutritional labeling are based on different dietary targets for various nutrients than the labels on specific foods. Nutritional labeling has become of increasing interest to both consumers and policy makers. This study tries to identify the factors affecting the perception of consumer towards nutrition labeled product like cookies/biscuits. Exploratory research is being undertaken among respondents belonging to different age groups, gender, educational qualification, city and income groups. A sample size of 200 respondents is being considered for the study. Non-probabilistic judgmental sampling is the technique used for sampling. Structured questionnaire has been used to collect the required data for the study which includes a combination of open-ended and closed-ended questions. Factor Analysis is applied in order to identify the factors responsible for the perception of consumer towards nutrition labeling of products like cookies etc. four factors are identified as ‘Lifestyle based purchase decisions’, ‘Investment of Time and Money’, ‘Information Related to nutrition labeling’ and ‘Knowledge related to nutrition labeling’.

Keywords: Industrialization, primary producing, industrial development

JEL Classification: M00, M10, M21, M39

Suggested Citation

Malviya, Surendra and Jaiswal, Swati, Study of Factor Affecting the Perception of Consumer Towards Nutrition Labeling on Product Like Cookies/Biscuits (May 10, 2016). International Multidisciplinary Research Journal, Vol. 5, Issue 10, pp. 1-12, 2016. Available at SSRN: https://ssrn.com/abstract=2799169

Surendra Malviya (Contact Author)

Devi Ahilya Vishwavidyalaya ( email )

07312461888 (Phone)

HOME PAGE: http://www.iips.dauniv.ac.in

Swati Jaiswal

Devi Ahilya Vishwavidyalaya (DAVV) University, Students

RNT Marg
Indore, Madhya Pradesh
India

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