Recent Trends in Branding for Ideal Placements
International Journal of Scientific Research and Modern Education (IJSRME) 2016, ISSN (Online) : 2455 – 5630, Volume I, Issue I, pp. 250 - 253
5 Pages Posted: 2 Aug 2016
Date Written: January 1, 2016
Placement Assistance is one of the most valuable services that educational institutions provide to their students. May it be part-time, Industry projects, Internship or full-time jobs; placements are the order of present higher education system. To provide this value addition, colleges and institutes every year come up with several innovative strategies to brand themselves up in front of Industries who ensure and provide ideal placements for their students. These initiatives in turn become growing trends which every other institutes tend to follow in a competitive environment. In addition to digital communication methods followed these days to brand and attract corporates, several new channels are also being explored to capture industry attention for a clear Institute visibility. Therefore, this paper attempts to explore and examine all such new creative and exclusive branding trends institutions are following to attract industry attention to be noticed in front of companies to maximize their campus hiring.
Keywords: Placements, Institutions, Branding, Events, Media & Trends
JEL Classification: M31
Suggested Citation: Suggested Citation