Recent Trends in Branding for Ideal Placements

International Journal of Scientific Research and Modern Education (IJSRME) 2016, ISSN (Online) : 2455 – 5630, Volume I, Issue I, pp. 250 - 253

5 Pages Posted: 2 Aug 2016

See all articles by Varun Shenoy

Varun Shenoy

SRINIVAS UNIVERSITY MANGALORE INDIA

Date Written: January 1, 2016

Abstract

Placement Assistance is one of the most valuable services that educational institutions provide to their students. May it be part-time, Industry projects, Internship or full-time jobs; placements are the order of present higher education system. To provide this value addition, colleges and institutes every year come up with several innovative strategies to brand themselves up in front of Industries who ensure and provide ideal placements for their students. These initiatives in turn become growing trends which every other institutes tend to follow in a competitive environment. In addition to digital communication methods followed these days to brand and attract corporates, several new channels are also being explored to capture industry attention for a clear Institute visibility. Therefore, this paper attempts to explore and examine all such new creative and exclusive branding trends institutions are following to attract industry attention to be noticed in front of companies to maximize their campus hiring.

Keywords: Placements, Institutions, Branding, Events, Media & Trends

JEL Classification: M31

Suggested Citation

Shenoy, Varun, Recent Trends in Branding for Ideal Placements (January 1, 2016). International Journal of Scientific Research and Modern Education (IJSRME) 2016, ISSN (Online) : 2455 – 5630, Volume I, Issue I, pp. 250 - 253. Available at SSRN: https://ssrn.com/abstract=2800465

Varun Shenoy (Contact Author)

SRINIVAS UNIVERSITY MANGALORE INDIA ( email )

Srinivas University City Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India
0824-2441022 (Phone)

HOME PAGE: http://www.srinivasuniversity.edu.in

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