Branding Innovations for Ideal Placements

International Journal of Management, IT and Engineering (IJMIE) ISSN (Online): 2249 – 0558 , Volume 6, Issue I, pp. 380 – 387.

8 Pages Posted: 18 Jul 2016

See all articles by Varun Shenoy

Varun Shenoy

SRINIVAS UNIVERSITY MANGALORE INDIA

Date Written: January 01, 2016

Abstract

Placements are one of the most important services that Institutions provide to their students. May it be part-time work, Industry projects, Internship or full-time jobs; placements are the order of our educational system today. To provide this service, colleges and institutes every year come up with several innovative strategies to brand themselves up in front of Industries who ensure and provide ideal placements for their students. In addition to digital communication methods followed to brand and attract corporates, several new channels are also being explored to capture industry attention these days for Institute visibility. Therefore, this paper attempts to explore and examine all such new creative and exclusive branding strategies institutions have adopted of recent to be noticed in front of companies to maximize their campus hirings.

Keywords: Branding, Media, Placements, Institutions, Events, Innovation

JEL Classification: M31

Suggested Citation

Shenoy, Varun, Branding Innovations for Ideal Placements (January 01, 2016). International Journal of Management, IT and Engineering (IJMIE) ISSN (Online): 2249 – 0558 , Volume 6, Issue I, pp. 380 – 387. . Available at SSRN: https://ssrn.com/abstract=2800482

Varun Shenoy (Contact Author)

SRINIVAS UNIVERSITY MANGALORE INDIA ( email )

Srinivas University City Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India
0824-2441022 (Phone)

HOME PAGE: http://www.srinivasuniversity.edu.in

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