Branding Innovations for Ideal Placements
International Journal of Management, IT and Engineering (IJMIE) ISSN (Online): 2249 – 0558 , Volume 6, Issue I, pp. 380 – 387.
8 Pages Posted: 18 Jul 2016
Date Written: January 01, 2016
Placements are one of the most important services that Institutions provide to their students. May it be part-time work, Industry projects, Internship or full-time jobs; placements are the order of our educational system today. To provide this service, colleges and institutes every year come up with several innovative strategies to brand themselves up in front of Industries who ensure and provide ideal placements for their students. In addition to digital communication methods followed to brand and attract corporates, several new channels are also being explored to capture industry attention these days for Institute visibility. Therefore, this paper attempts to explore and examine all such new creative and exclusive branding strategies institutions have adopted of recent to be noticed in front of companies to maximize their campus hirings.
Keywords: Branding, Media, Placements, Institutions, Events, Innovation
JEL Classification: M31
Suggested Citation: Suggested Citation