Anti-Counterfeiting Technologies in Albanian Food Industry

Review of Business & Finance Studies, Vol. 7, No. 2, pp. 101-106, 2016

6 Pages Posted: 1 Sep 2016

See all articles by Kreshnik Vukatana

Kreshnik Vukatana

University of Tirana

Kozeta Sevrani

University of Tirana, Faculty of Economy

Elira Hoxha

University of Tirana

Multiple version iconThere are 2 versions of this paper

Date Written: 2016

Abstract

European Parliament has taken several actions related to the authenticity of food, including the establishment of laws and standards. Albania, as a country that aspires to join the European Union, has implemented the legal framework to meet these standards. However, there is a lack of traceability in systems that will help food companies and the government fulfill these requirements. This paper shows a prototype where food authenticity is an integral part of a traceability system. The objective is to provide a combination of Quick Response (QR) coding with anti-counterfeiting technology. This is accomplished using encryption algorithms over mobile platforms. The prototype implementation in this way implies easy data access of for business operators, government authorities as well as the ultimate customer.

Keywords: Brand Protection, Safe Food, Traceability Systems, Encrypted 2D Barcodes, Pedigree Process

JEL Classification: M15, L66

Suggested Citation

Vukatana, Kreshnik and Sevrani, Kozeta and Hoxha, Elira, Anti-Counterfeiting Technologies in Albanian Food Industry (2016). Review of Business & Finance Studies, Vol. 7, No. 2, pp. 101-106, 2016. Available at SSRN: https://ssrn.com/abstract=2801781

Kreshnik Vukatana (Contact Author)

University of Tirana ( email )

Tirana
Albania

Kozeta Sevrani

University of Tirana, Faculty of Economy ( email )

rr. Elbasanit
Tirana, 355
Albania

HOME PAGE: http://www.unitir.edu.al

Elira Hoxha

University of Tirana ( email )

Tirana
Albania

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