Evaluation of Supply Chain Based on SCOR Model Theory: A Case Study of FOODPANDA™
Ahmed B, Ahmed RR, (2016, June) ‘Evaluation of Supply Chain based on SCOR Model Theory: A Case Study of FOODPANDA™’, paper presented at the International Conference on Innovation and Emerging Trends in Business Management (ICIEBM-2016), IQRA University, Karachi, Pakistan
18 Pages Posted: 1 Jul 2016
Date Written: June 5, 2016
The SCOR model has specific focus on laying out the processes and determining the relationships that exist between every process. It focuses on customer interactions from any and every service level, all the product transactions that take place from suppliers to customers and all the market interactions that take place to fulfill the demand that has been generated by each order.
Applying the SCOR model on FoodpandaTM made us aware of the business processes employed by a certain online food ordering company who does not come specifically but can be considered an integral part of E-commerce. The SCOR model helped us determine what business processes are viable to the running operations of the business and play a key fundamental role in the delivery of services to the business. The objective of this research was to discover how these variables lead to the performance of a company and the balanced planning, sourcing, well managed delivery distribution systems and the integration of technology into the multiple functions of the company provide an overview on how the company is improving its performance over time.
The insights gained from the interview lead us to conclude that FoodpandaTM is a growing business and has an emerging supply chain that will evolve with time, as its business processes become more complex or increase. We have concluded the fact that applying the SCOR model raised awareness amongst us on how important and integral is supply chain of a company and how much balance it provides to the company and how it manages to coordinate every department just to satisfy the customer. Applying the four drivers of the SCOR model on FoodpandaTM made us clarify the company’s distinct functions and how it helps in improving the performance of FoodpandaTM.
On the basis of results, we recommended that since the FoodpandaTM has good systems and strategies in place but it needs to work on raising awareness about the brand in the country and increase its presence to more local cities. It should increase its target market base, as the deals it offers are quite lucrative and economical.
Keywords: FoodpandaTM, SCOR Model Theory, Interview Technique, Supply Chain, E-Commerce
JEL Classification: L9, L86, M1
Suggested Citation: Suggested Citation