Tourism Value Added Creation Through a User-Centric Context-Aware Digital System
University of Szczecin Scietific Journal, No 836, Economic Problems of Tourism, Vol. 4 (28), Contemporary Issues of Functioning of Tourism Economy, 2014, 103 - 118.
17 Pages Posted: 9 Feb 2017
Date Written: July 1, 2014
This paper seeks to focus on the idea of a user-centric context-aware digital system and its rationale in a process of tourism value creation. The purpose of the study is to offer an understanding of the context-aware applications in order to analyse their usefulness in tourism marketing. This is achieved through a literature review of existing research and the demonstration of several applications in travel and hospitality which might enrich the set of marketing tools adopted by tourism regions and enterprises.
Keywords: context-aware system, mobile applications in tourism, digital tourism, tourism value added
JEL Classification: 031, M31
Suggested Citation: Suggested Citation