The Business of Saving Lives in Sub -Saharan Africa (SSA) – A Social Imperative? Insights From 'The Global Soap Project'

Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 10, Issue 3, 2016

28 Pages Posted: 6 Jul 2016

See all articles by Nnamdi O. Madichie

Nnamdi O. Madichie

School of Business, Law and Social Sciences, University of Abertay, Dundee

Date Written: July 2, 2016

Abstract

Purpose: Using a single case study of The Global Soap Project, a social enterprise/ business founded by an African Immigrant resident in the USA, this study explores and posits how lives could be saved in Sub-Saharan Africa and especially so in the light of the current Ebola pandemic across swathes of West Africa.

Design/Methodology/Approach: This qualitative study interrogates the immigrant, as well as social entrepreneurship literature in an attempt to develop a framework connecting both, and to provide a deeper understanding of, and justification for, the single case study.

Findings: With hindsight, The Global Soap Project, has much to offer in terms of saving lives in SSA. Indeed the battle against the Ebola virus, needs to be fought on all fronts from prevention to curation – while vaccines are being fast-tracked, the spread of the virus can be curtailed through personal hygiene and The Global Soap Project is a case in point.

Implications & Value: While arguably limited in terms of being a single case study, this study furthers our understanding on the role of social business in complementing efforts and coping strategies of pandemics such as the Ebola virus. It also provides avenues for future research enquiry into how single cases might become multiple cases (either across or within the same sector) for the benefit of humanity.

Keywords: Global Soap Project, Ebola Virus, Sub-Saharan Africa, Social Enterprise

Suggested Citation

Madichie, Nnamdi O., The Business of Saving Lives in Sub -Saharan Africa (SSA) – A Social Imperative? Insights From 'The Global Soap Project' (July 2, 2016). Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 10, Issue 3, 2016. Available at SSRN: https://ssrn.com/abstract=

Nnamdi O. Madichie (Contact Author)

School of Business, Law and Social Sciences, University of Abertay, Dundee ( email )

Bell Street
Dundee, DD1
United Kingdom

HOME PAGE: http://https://www.abertay.ac.uk/schools/school-of-business-law-and-social-sciences/

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