Mobile Business Technology and Business Proliferation of Banks – A Futuristic Approach
Amity Business Review – An Indian Journal, Vol. 10, No. 1, Pp. 9 – 25, Jan-June 2009
17 Pages Posted: 8 Jul 2016
Date Written: June 6, 2009
Technological progress has enormous significance for the development process of a nation as well as an individual business organization. Mobile business technology is the proliferation of mobile telephones, wireless-enabled personal digital assistance and other services that enable the user to make transactions anywhere anytime. In India, mobile business service covers banking industry, share markets, customer shopping, office automation, packaging, hotel & tourism, the pharmaceutical industry, construction industry etc. This paper aims to elicit the perspective of bankers to introduce mobile banking as a new distribution channel and examines the customers' perspective on mobile banking adoption and their behavior on mobile banking services. It also provides suitable policy and regulatory guidelines to strengthen the mobile banking framework in the country.
Keywords: Mobile Business Technology, Mobile Banking and Mobile Business Service
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