Mobile Business Technology and Business Proliferation of Banks – A Futuristic Approach

Amity Business Review – An Indian Journal, Vol. 10, No. 1, Pp. 9 – 25, Jan-June 2009

17 Pages Posted: 8 Jul 2016

See all articles by K.V.M. Varambally

K.V.M. Varambally

Manipal Academy of Higher Education (MAHE)

P. S. Aithal

Srinivas Institute of Management Studies

Date Written: June 6, 2009

Abstract

Technological progress has enormous significance for the development process of a nation as well as an individual business organization. Mobile business technology is the proliferation of mobile telephones, wireless-enabled personal digital assistance and other services that enable the user to make transactions anywhere anytime. In India, mobile business service covers banking industry, share markets, customer shopping, office automation, packaging, hotel & tourism, the pharmaceutical industry, construction industry etc. This paper aims to elicit the perspective of bankers to introduce mobile banking as a new distribution channel and examines the customers' perspective on mobile banking adoption and their behavior on mobile banking services. It also provides suitable policy and regulatory guidelines to strengthen the mobile banking framework in the country.

Keywords: Mobile Business Technology, Mobile Banking and Mobile Business Service

Suggested Citation

Varambally, K.V.M. and Aithal, P. S., Mobile Business Technology and Business Proliferation of Banks – A Futuristic Approach (June 6, 2009). Amity Business Review – An Indian Journal, Vol. 10, No. 1, Pp. 9 – 25, Jan-June 2009. Available at SSRN: https://ssrn.com/abstract=2805741

K.V.M. Varambally

Manipal Academy of Higher Education (MAHE) ( email )

Manipal
Udupi
Karnataka, IA 576104
India

P. S. Aithal (Contact Author)

Srinivas Institute of Management Studies ( email )

Srinivas Campus
Pandeshwar
Mangalore, Mangalore 575001
India
9343348392 (Phone)

HOME PAGE: http://www.srinivasuniversity.ac.in

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