An Analysis of Perception of Tobacco Consumers Towards the De-Marketing of Tobacco Product(s)

National Monthly Refereed Journal of Research in Commerce & Management, Vol. 1, Iss. 10; ISSN 2277-116

8 Pages Posted: 11 Jul 2016

See all articles by Umesh Ramchandra Raut

Umesh Ramchandra Raut

Savitribai Phule Pune University (SPPU)

Prafulla Pawar

University of Pune; Savitribai Phule Pune University; Savitribai Phule Pune University (SPPU)

Date Written: July 11, 2016

Abstract

De-marketing is an effort or tool to reduce or bound demand for consumption of a particular product or service on a permanent or temporary basis. De-marketing can be used as a device to decrease or reduce total demand, or types of demand and uses in relation to a particular stage of supply. Therefore, de-marketing is able to be applied on both private and public sector goals. Injurious goods are sometime being promoted to the consumers by manufacturer and their distributors. The effect of this fact has made it essential for government and private sector to make use of de-marketing plan to tackle with these circumstances. The present study shows the effectiveness of de-marketing strategies for diminishing the use of tobacco products in India. The objective of this study is to find out the perception of tobacco users towards the de-marketing of tobacco goods. In other word, the objective of this study is to examine how de-marketing tools have been effectively used against consumption of harmful products in India. The results of the findings indicated that there is a positive perception of tobacco user towards the de-marketing of tobacco products.

Keywords: De-marketing, tobacco products, consumption of tobacco, smokeless and smoke tobacco products

Suggested Citation

Raut, Umesh Ramchandra and Pawar, Prafulla, An Analysis of Perception of Tobacco Consumers Towards the De-Marketing of Tobacco Product(s) (July 11, 2016). National Monthly Refereed Journal of Research in Commerce & Management, Vol. 1, Iss. 10; ISSN 2277-116. Available at SSRN: https://ssrn.com/abstract=2807774

Umesh Ramchandra Raut (Contact Author)

Savitribai Phule Pune University (SPPU) ( email )

Ganeshkhind
Ganeshkhind
Pune, Maharashtra 411007
India

Prafulla Pawar

University of Pune ( email )

Ganeshkhind,
Pune - 411007
Pune, Maharashtra 411007
India

Savitribai Phule Pune University ( email )

Ganeshkhind Raod
Ganeshkhind
Pune, Maharshtra 411007
India

Savitribai Phule Pune University (SPPU) ( email )

Ganeshkhind Raod
Ganeshkhind
Pune, Maharshtra 411007
India

Register to save articles to
your library

Register

Paper statistics

Downloads
43
Abstract Views
247
PlumX Metrics