An Analysis of Perception of Tobacco Consumers Towards the De-Marketing of Tobacco Product(s)
National Monthly Refereed Journal of Research in Commerce & Management, Vol. 1, Iss. 10; ISSN 2277-116
8 Pages Posted: 11 Jul 2016
Date Written: July 11, 2016
De-marketing is an effort or tool to reduce or bound demand for consumption of a particular product or service on a permanent or temporary basis. De-marketing can be used as a device to decrease or reduce total demand, or types of demand and uses in relation to a particular stage of supply. Therefore, de-marketing is able to be applied on both private and public sector goals. Injurious goods are sometime being promoted to the consumers by manufacturer and their distributors. The effect of this fact has made it essential for government and private sector to make use of de-marketing plan to tackle with these circumstances. The present study shows the effectiveness of de-marketing strategies for diminishing the use of tobacco products in India. The objective of this study is to find out the perception of tobacco users towards the de-marketing of tobacco goods. In other word, the objective of this study is to examine how de-marketing tools have been effectively used against consumption of harmful products in India. The results of the findings indicated that there is a positive perception of tobacco user towards the de-marketing of tobacco products.
Keywords: De-marketing, tobacco products, consumption of tobacco, smokeless and smoke tobacco products
Suggested Citation: Suggested Citation