The Role of Qualitative Success Factors in the Analysis of Crowdfunding Success: Evidence from Kickstarter

Proceedings of the 20th Pacific Asia Conference on Information Systems (PACIS 2016); Chiayi, Taiwan 2016

15 Pages Posted: 15 Jul 2016

See all articles by Jascha-Alexander Koch

Jascha-Alexander Koch

Goethe University Frankfurt - Faculty of Economics and Business Administration

Qian Cheng

Goethe University Frankfurt

Date Written: May 29, 2016

Abstract

In recent years, crowdfunding has become a valuable mean for initiators to raise funds for realizing projects and start-up ideas. These initiators are highly interested in the question of what factors contribute to successfully collecting a certain amount of funding in crowdfunding campaigns. For that reason, research has addressed this question by analyzing factors that influence funding success. However, research has concentrated on quantitative factors and has not yet tapped the full potential of qualitative factors when analyzing crowdfunding campaign success. The human decision making processes are not strictly based on objective figures but on qualitative aspects as well. Thus, we hold it to be substantial to take qualitative factors into consideration to gain deeper insights of crowdfunding success. Therefore, we propose a research model that combines quantitative as well as qualitative factors to show the relevance of incorporating qualitative aspects. Our evaluation gives evidence that the inclusion of qualitative factors unveils new details about funding success and allows to give more detailed advice to founders. While previous research on crowdfunding base primarily on the notion of founders' preparedness, our results allow to infer that also subjective perception of information, media, and founders has an important influence on funding success.

Keywords: Crowdfunding, Funding Success, Success Factors, Qualitative Success Factors, Preparedness, Passion, Subjective Perception

Suggested Citation

Koch, Jascha-Alexander and Cheng, Qian, The Role of Qualitative Success Factors in the Analysis of Crowdfunding Success: Evidence from Kickstarter (May 29, 2016). Proceedings of the 20th Pacific Asia Conference on Information Systems (PACIS 2016); Chiayi, Taiwan 2016. Available at SSRN: https://ssrn.com/abstract=2808428

Jascha-Alexander Koch (Contact Author)

Goethe University Frankfurt - Faculty of Economics and Business Administration ( email )

Theodor-W.-Adorno-Platz 4
Hauspostfach 69
Frankfurt, 60629
Germany

Qian Cheng

Goethe University Frankfurt ( email )

Grüneburgplatz 1
Frankfurt am Main, 60323
Germany

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