Modern Trends, Challenges and Opportunity of E-Commerce in India – An Overview

14 Pages Posted: 13 Jul 2016

See all articles by Subhadeep Mukherjee

Subhadeep Mukherjee

National Institute of Technology Silchar

Huidrom Michael

Dibrugarh University, Centre for Management Studies, Students

Date Written: June 29, 2016

Abstract

E-commerce stands for electronic commerce. E-commerce is performing business online and electronically. Over last few years the popularity of e-commerce has rigorously developed due to its quick and convenient way of exchanging goods and regional and global services. India will be booming platform for e-commerce business models; the country already reported 65% growth in e-commerce retail business year in 2015-2016. The paper is focused on the conceptual research with exploratory cum descriptive nature on the basis of secondary data. This paper explains the concept of e-commerce, business models for e-commerce, differences between traditional commerce and electronic commerce, merits and limitations of e-commerce. It also highlights various trends and challenges of e-commerce and also with the essential opportunity and growth factors required for e-commerce in India.

Keywords: E-Commerce, Challenges, Opportunity, Trends, Online, Growth Factor

Suggested Citation

Mukherjee, Subhadeep and Michael, Huidrom, Modern Trends, Challenges and Opportunity of E-Commerce in India – An Overview (June 29, 2016). Available at SSRN: https://ssrn.com/abstract=2809027 or http://dx.doi.org/10.2139/ssrn.2809027

Subhadeep Mukherjee (Contact Author)

National Institute of Technology Silchar ( email )

Cachar District
Silchar Assam,
Silchar, IN Assam 788101
India

Huidrom Michael

Dibrugarh University, Centre for Management Studies, Students ( email )

Dibrugarh, West Bengal
India

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