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The Corporate Social Responsibility as a Means for Transforming Rural Community

8 Pages Posted: 19 Jul 2016  

Zulnaidi Yaacob

Universiti Sains Malaysia - School of Distance Education

Nazarudin Zainun

Universiti Sains Malaysia - School of Humanities

Date Written: June 30, 2016

Abstract

This paper presents a case study of a Corporate Social Responsibility Program, managed by a big corporate firm in Malaysia. The program involved a rural community from Northern Malaysia and the focus of the program is to transform the socio economic status of village folks through education. The data of this study was collected through questionnaires and interviews. The respondents for the questionnaires were village folks, while the interviewees were key persons involved in administering and managing the program. One of the major challenges of village folks from the area understudied was the low academic performance among their children. However, the findings indicated that the academic performance of the students from the village had tremendously improved since the implementation of the CSR program. The successful factors of the program were identified based on the feedbacks given by the respondents. The implications of the study were also discussed.

Keywords: Corporate Social Responsibility, Malaysia, rural, socio economic

Suggested Citation

Yaacob, Zulnaidi and Zainun, Nazarudin, The Corporate Social Responsibility as a Means for Transforming Rural Community (June 30, 2016). OIDA International Journal of Sustainable Development, Vol. 09, No. 06, pp. 27-34, 2016. Available at SSRN: https://ssrn.com/abstract=2810625

Zulnaidi Yaacob (Contact Author)

Universiti Sains Malaysia - School of Distance Education ( email )

Minden, Penang
Malaysia

Nazarudin Zainun

Universiti Sains Malaysia - School of Humanities ( email )

Minden, Penang
Malaysia

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