Psychographics of Religiosity and the Nature of Just Economic Systems: Examining Buddhist Reform Movements in Thailand

Proceedings of the 41st Annual Macromarketing Conference, Dublin, pp. 533-554, July 13-15 2016

12 Pages Posted: 19 Jul 2016

See all articles by Mark Speece

Mark Speece

CMMU College of Management Mahidol University; Thammasat Business School

Jitnisa Roenjun

Dhurakij Pundit University, Students

Date Written: July 13, 2016

Abstract

Recent decades have seen the growth of several streams of reform Buddhism among the urban middle class in Thailand. They can be categorized along two dimensions which give a sort of psychographic profile of followers of the streams. The different movements have similar views toward personal ethics, but widely different views about the nature of the preferred economic system. This corresponds to differences in how they view the role of context in shaping personal ethics.

Keywords: Religiosity, Psychographics, Economic Systems, Ethics, Sustainability, Buddhism, Thailand

Suggested Citation

Speece, Mark and Roenjun, Jitnisa, Psychographics of Religiosity and the Nature of Just Economic Systems: Examining Buddhist Reform Movements in Thailand (July 13, 2016). Proceedings of the 41st Annual Macromarketing Conference, Dublin, pp. 533-554, July 13-15 2016, Available at SSRN: https://ssrn.com/abstract=2810800

Mark Speece (Contact Author)

CMMU College of Management Mahidol University

69 Vipawadee Rangsit Road
Samsennai, Phayathai District
Bangkok, Bangkok 10400
Thailand

Thammasat Business School

2 Prachan Road
Pra Nakorn
Bangkok, Bangkok 10200
Thailand

Jitnisa Roenjun

Dhurakij Pundit University, Students

110/1-4 Prachachuen Rd. Laksi
Bangkok, 10210
Thailand

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