Psychographics of Religiosity and the Nature of Just Economic Systems: Examining Buddhist Reform Movements in Thailand
Proceedings of the 41st Annual Macromarketing Conference, Dublin, pp. 533-554, July 13-15 2016
12 Pages Posted: 19 Jul 2016
Date Written: July 13, 2016
Recent decades have seen the growth of several streams of reform Buddhism among the urban middle class in Thailand. They can be categorized along two dimensions which give a sort of psychographic profile of followers of the streams. The different movements have similar views toward personal ethics, but widely different views about the nature of the preferred economic system. This corresponds to differences in how they view the role of context in shaping personal ethics.
Keywords: Religiosity, Psychographics, Economic Systems, Ethics, Sustainability, Buddhism, Thailand
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