Pitching Research for Engagement and Impact

32 Pages Posted: 24 Jul 2016

See all articles by Robert W. Faff

Robert W. Faff

University of Queensland; Bond University

Tim Kastelle

University of Queensland - Business School

Date Written: July 22, 2016


This paper presents and outlines a research pitch tool targeting non-academic external stakeholders in which engagement and impact (E&I) is deemed to be an important objective. Using Faff's (2015, 2016a) pitching research template as a base (first phase pitch), the E&I (second phase) pitch retains the underlying philosophy of the original academic tool. The main purpose of the original pitch template is "starting a conversation" with an academic expert and to make the initial research proposal as "future proof" as it can be. The current paper makes a first stab at extending the pitching concept to the often more challenging (concomitant) goal of orientating one's research toward relevant non-academic stakeholders - i.e. to think about the non-academic engagement and impact of a proposed new research project, while maintaining its goal to achieve quality academic output.

Suggested Citation

Faff, Robert W. and Kastelle, Tim, Pitching Research for Engagement and Impact (July 22, 2016). Available at SSRN: https://ssrn.com/abstract=2813096 or http://dx.doi.org/10.2139/ssrn.2813096

Robert W. Faff (Contact Author)

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072

Bond University ( email )

Gold Coast, QLD 4229

Tim Kastelle

University of Queensland - Business School ( email )

Brisbane, Queensland 4072

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