Pitching Research for Engagement and Impact

Robert W. Faff

University of Queensland

Tim Kastelle

University of Queensland - Business School

July 22, 2016

This paper presents and outlines a research pitch tool targeting non-academic external stakeholders in which engagement and impact (E&I) is deemed to be an important objective. Using Faff's (2015, 2016a) pitching research template as a base (first phase pitch), the E&I (second phase) pitch retains the underlying philosophy of the original academic tool. The main purpose of the original pitch template is "starting a conversation" with an academic expert and to make the initial research proposal as "future proof" as it can be. The current paper makes a first stab at extending the pitching concept to the often more challenging (concomitant) goal of orientating one's research toward relevant non-academic stakeholders - i.e. to think about the non-academic engagement and impact of a proposed new research project, while maintaining its goal to achieve quality academic output.

Number of Pages in PDF File: 32

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Date posted: July 24, 2016  

Suggested Citation

Faff, Robert W. and Kastelle, Tim, Pitching Research for Engagement and Impact (July 22, 2016). Available at SSRN: https://ssrn.com/abstract=2813096 or http://dx.doi.org/10.2139/ssrn.2813096

Contact Information

Robert W. Faff (Contact Author)
University of Queensland ( email )
St Lucia
Brisbane, Queensland 4072
Tim Kastelle
University of Queensland - Business School ( email )
Brisbane, Queensland 4072
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