Towards Design Thinking as a Management Practice: A Learning Experiment in Teaching Innovation
29 Pages Posted: 25 Jul 2016
Date Written: June 2016
There is an increasing need to make management knowledge more consistent with the “messiness” and complexity of actual organizational phenomena and contexts in today’s world, calling for a refoundation of mainstream management theories. The paper focuses on the contribution of design thinking approaches in this sense, particularly addressing the question of how the predisposition for a design thinking approach can be shaped in management education. Following a qualitative inductive research design, it will report the experience of the introduction of new teaching practices inspired by design thinking in a class of students from a Master program on Innovation and Marketing in an Italian University. Based on the empirical findings, the challenges and opportunities of innovating business school teaching towards the construction of a design thinking mentality will be discussed.
Keywords: design thinking, innovation, management education, business schools, ethnography
JEL Classification: M1
Suggested Citation: Suggested Citation