Towards Design Thinking as a Management Practice: A Learning Experiment in Teaching Innovation

29 Pages Posted: 25 Jul 2016

See all articles by Nunzia Coco

Nunzia Coco

Ca Foscari University of Venice - Department of Management

Monica Calcagno

Ca Foscari University of Venice

Maria Lusiani

University of Bologna - Department of Management

Date Written: June 2016

Abstract

There is an increasing need to make management knowledge more consistent with the “messiness” and complexity of actual organizational phenomena and contexts in today’s world, calling for a refoundation of mainstream management theories. The paper focuses on the contribution of design thinking approaches in this sense, particularly addressing the question of how the predisposition for a design thinking approach can be shaped in management education. Following a qualitative inductive research design, it will report the experience of the introduction of new teaching practices inspired by design thinking in a class of students from a Master program on Innovation and Marketing in an Italian University. Based on the empirical findings, the challenges and opportunities of innovating business school teaching towards the construction of a design thinking mentality will be discussed.

Keywords: design thinking, innovation, management education, business schools, ethnography

JEL Classification: M1

Suggested Citation

Coco, Nunzia and Calcagno, Monica and Lusiani, Maria, Towards Design Thinking as a Management Practice: A Learning Experiment in Teaching Innovation (June 2016). Department of Management, Università Ca' Foscari Venezia Working Paper No. 2016 / 08, Available at SSRN: https://ssrn.com/abstract=2814149 or http://dx.doi.org/10.2139/ssrn.2814149

Nunzia Coco

Ca Foscari University of Venice - Department of Management ( email )

San Giobbe, Cannaregio 873
Venice, 30121
Italy

Monica Calcagno

Ca Foscari University of Venice ( email )

Dorsoduro 3246
Venice, Veneto 30123
Italy

Maria Lusiani (Contact Author)

University of Bologna - Department of Management ( email )

Via Capo di Lucca 34
Bologna, 40126
Italy

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
118
Abstract Views
1,077
Rank
437,211
PlumX Metrics