E-Business in Developing Countries: How Much Does Culture Really Matter?
23 Pages Posted: 1 Aug 2016
Date Written: August 2008
Researchers have pointed to relationships between technology diffusion and culture. To contribute to this existing knowledge base, this study investigates experts’ assessments of the pertinent cultural factors affecting e-business in Africa’s least developed countries compared to developing countries of Latin America. The authors surveyed experts concerning cultural factors affecting e-business in Latin America and Sub-Saharan Africa (SSA). The PLS analysis shows that experts believed that ICT Transfer Implementation directly influences e-business capabilities in SSA and Brazil, and e-business value in the rest of Latin America. In SSA, power distance, uncertainty avoidance and technology culturation has no effect on e-business outcomes. In Latin America, power distance interacts negatively with transfer implementation; uncertainty avoidance has no influence anywhere; and technology culturation positively influenced capabilities in Brazil only. These results contradict the common notion that “native culture” inhibits e-business adoption in developing countries.
Keywords: Latin America, Sub-Saharan Africa, Technology Transfer, Technology Implementation, Power Distance, Uncertainty Avoidance, Technology Culturation, ICT for Development
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