Organizational Behaviour in 21st Century – 'Theory A' for Managing People for Performance

IOSR Journal of Business and Management (IOSR-JBM), Vol. 18, Issue 7, pp. 126-134. July 2016. DOI: 10.9790/487X-180704126134

9 Pages Posted: 9 Aug 2016

See all articles by P. S. Aithal

P. S. Aithal

Srinivas Institute of Management Studies

P. M. Kumar

Srinivas Institute of Management Studies

Date Written: July 31, 2016

Abstract

Theory X, Theory Y and Theory Z in organizational behaviour (OB) are related to human motivation and management. Theory X and Y coined by Douglas McGregor in the late 1960s, says that the average human being is lazy and self-centred, lacks ambition, dislikes change, and longs to be told what to do. The corresponding managerial approach emphasizes total control. Theory Y maintains that human beings are active rather than passive shapers of themselves and of their environment. They long to grow and assume responsibility. Theory Z of William Ouchi focused on increasing employee loyalty to the company by providing a job for life with a strong focus on the well-being of the employee, both on and off the job. The above theories were developed based on research conducted in various production related organizations in the 20th century. But in the 21st century, changes in business models, automation of production process, changes in technology & business environment, and changes in people's perception, are transforming organizations into global entities. In the context of emergence of service industries and global e-business organizations, these are no longer applicable and need modification. In this paper, we have made an attempt to relook into human motivational theories and developed a new Organizational Attitude Theory called "Theory of Accountability" (Theory A). The four major constructs of Theory A are fixing Responsibility, maintaining Accountability, continuous Monitoring, and fulfilling pre-determined Target (RAMT). In this paper, some of the existing theories of organizational behaviour are examined, and basic postulates and detailed organizational model for Theory A is depicted.

Keywords: Organizational theories, Theory X, Theory Y, Theory Z, Theory A, Theory of Accountability

Suggested Citation

Aithal, P. S. and Kumar, P. M., Organizational Behaviour in 21st Century – 'Theory A' for Managing People for Performance (July 31, 2016). IOSR Journal of Business and Management (IOSR-JBM), Vol. 18, Issue 7, pp. 126-134. July 2016. DOI: 10.9790/487X-180704126134. Available at SSRN: https://ssrn.com/abstract=2816887 or http://dx.doi.org/10.2139/ssrn.2816887

P. S. Aithal (Contact Author)

Srinivas Institute of Management Studies ( email )

Srinivas Campus
Pandeshwar
Mangalore, Mangalore 575001
India
9343348392 (Phone)

HOME PAGE: http://www.srinivasuniversity.ac.in

P. M. Kumar

Srinivas Institute of Management Studies ( email )

Srinivas Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India

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