Behaviourally Induced Governance (BIG) Ideas Puducherry: 2016-2021

14 Pages Posted: 10 Aug 2016

See all articles by Francis Kuriakose

Francis Kuriakose

Erasmus University Rotterdam

Deepa Iyer

University of Cambridge, Students

Date Written: August 6, 2016


Behaviourally Induced Governance (BIG) Ideas presented to Her Excellency, Lieutenant Governor Dr. Kiran Bedi, Puducherry, India that charts out an alternate vision for effective governance of the Union Territory. Behaviourally Induced Governance (BIG) ideas are policy designs that are sensitive to the citizen and her behaviour. Traditionally public policy relies either on conventional top down policy making where policies are given down to citizens by ‘experts’ from above or by markets that exploit the limitations of rationality in decision making of citizens. Unlike the economic rational model or top down traditional model of policy making, BIG ideas rely on the intelligent participation of citizen with her biases and cognitive limitations to interact with a system that tries to reduce asymmetries in information dissemination.

Keywords: Governance, Behavioral economics, Public policy, Puducherry

Suggested Citation

Kuriakose, Francis and Iyer, Deepa, Behaviourally Induced Governance (BIG) Ideas Puducherry: 2016-2021 (August 6, 2016). Available at SSRN: or

Francis Kuriakose (Contact Author)

Erasmus University Rotterdam ( email )

Burgemeester Oudlaan 50
Rotterdam, 3062

Deepa Iyer

University of Cambridge, Students ( email )

United Kingdom


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