Conceptualization and Theorization of the Big Data

International Journal of Innovation (IJI Journal), Vol. 4(2), No. 2, pp. 23-41, 2016

19 Pages Posted: 12 Aug 2016

See all articles by Marcos Mazieri

Marcos Mazieri

Universidade Nove de Julho (UNINOVE)

Eduardo Soares

Universidade Nove de Julho (UNINOVE)

Date Written: August 9, 2016

Abstract

The term Big Data is being used widely by companies and researchers who consider your relevant functionalities or applications to create value and business innovation. However some questions arise about what is this phenomenon and, more precisely, how it occurs and under what conditions it can create value and innovation in business. In our view, the lack of depth related to the principles involved in Big Data and the very absence of a conceptual definition, made it difficult to answer these questions that have been the basis for our research. To answer these questions we did a bibliometric study and extensive literature review. The bibliometric studies were realized based in articles and citation of Web of Knowledge database. The main result of our research is the providing a conceptual definition for the term Big Data. Also, we propose which principles discovered can contribute with other researches that intend value creation by Big Data. Finally we propose see the value creation through Big Data using the Resource Based View as the main theory used for discuss that theme.

Keywords: Big Data; Innovation; Business Model; Business Innovation; Review Study; Resource Based View (RBV)

JEL Classification: O3; O30; O31; O32; O33; O34; O35; O38; O39; D8; D80; D81; D82; D83; D84; D85; D86; D87; D89

Suggested Citation

Mazieri, Marcos and Soares, Eduardo, Conceptualization and Theorization of the Big Data (August 9, 2016). International Journal of Innovation (IJI Journal), Vol. 4(2), No. 2, pp. 23-41, 2016, Available at SSRN: https://ssrn.com/abstract=2820745

Marcos Mazieri (Contact Author)

Universidade Nove de Julho (UNINOVE) ( email )

Rua Vergueiro, 235/249
São Paulo, Liberdade 01504-001
Brazil

Eduardo Soares

Universidade Nove de Julho (UNINOVE) ( email )

Rua Vergueiro, 235/249
São Paulo, Liberdade 01504-001
Brazil

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