How Can Enterprise Social Media Use Facilitate Innovation? An Exploratory Study in the Retail Industry
IT Professional, Forthcoming
11 Pages Posted: 12 Aug 2016
Date Written: August 10, 2016
Many organizations use Enterprise Social Media (ESM) to encourage their employees to collaborate, share knowledge, and innovate. Whilst previous research has focused on the influence of ESM on employee collaboration and productivity its role in assisting employee innovation and the cultural implications are unclear. We examine the case of a global retailer that has adopted ESM to boost productivity and innovation. We share several interesting findings from our study that highlight the motivations for employees to use work-based ESM and the cultural implications of deploying ESM for innovative and routine work practices.
Keywords: Social Media, Innovation, Organizational Culture, Organizational Change, Retail
Suggested Citation: Suggested Citation