How Can Enterprise Social Media Use Facilitate Innovation? An Exploratory Study in the Retail Industry

IT Professional, Forthcoming

11 Pages Posted: 12 Aug 2016

See all articles by Joanne Patroni

Joanne Patroni

Queensland University of Technology - School of Information Systems

Frederik von Briel

Queensland University of Technology - School of Management

Jan Recker

Queensland University of Technology

Date Written: August 10, 2016

Abstract

Many organizations use Enterprise Social Media (ESM) to encourage their employees to collaborate, share knowledge, and innovate. Whilst previous research has focused on the influence of ESM on employee collaboration and productivity its role in assisting employee innovation and the cultural implications are unclear. We examine the case of a global retailer that has adopted ESM to boost productivity and innovation. We share several interesting findings from our study that highlight the motivations for employees to use work-based ESM and the cultural implications of deploying ESM for innovative and routine work practices.

Keywords: Social Media, Innovation, Organizational Culture, Organizational Change, Retail

Suggested Citation

Patroni, Joanne and von Briel, Frederik and Recker, Jan, How Can Enterprise Social Media Use Facilitate Innovation? An Exploratory Study in the Retail Industry (August 10, 2016). IT Professional, Forthcoming . Available at SSRN: https://ssrn.com/abstract=2821544

Joanne Patroni (Contact Author)

Queensland University of Technology - School of Information Systems ( email )

Gardens Point Campus, P Block Level 8
Brisbane
Australia

Frederik Von Briel

Queensland University of Technology - School of Management ( email )

Brisbane, Queensland 4001
Australia

Jan Recker

Queensland University of Technology ( email )

2 George Street
Brisbane, Queensland 4000
Australia

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