Introducing Neuromanagerial Models

Posted: 15 Aug 2016

See all articles by Jyoti Satpathy

Jyoti Satpathy

University of Petroleum and Energy Studies

Date Written: August 13, 2016


What happens in brain or is activated when Managers make decisions or are in the process of making decisions? Is study of decision-making via neuromanagement processes relevant for Managers? Many Managers seek information than required thereby causing delay because of time required to process information. This impairs effectiveness of decision. In this state, neuromanagement seeks to explain decision-making, ability to process multiple alternatives and choose optimal course of action. It studies how management behaviour shape understanding of brain and guide models of management. What are the coherent brain dynamics underlying prediction, control and decision making? Theoretical explanations posit that human brain accomplishes this through neural computations. Deciphering such transactions require understanding of neuro processes that implement value-dependent decision making. This leads to formulation of a ‘neuro-management decision making paradox’. The goal is a speculation of how brain implements decisions that is tied to behaviour. This Paper attempts to explore phenomena through individual action, decision-making and reasoning processes. Objective is to put forward a model for neuro-management decision, in which interaction between variables of neuro-management decision processes are addressed through series of measurements of brain activity at time of decisions. Attempt is to describe a regular model for decision making process with intent of linking neuro-psycho and management levels of analysis capable of predicting observed behaviour.

Keywords: Neuromanagement, Brain, Neuro-Management Decision Making Paradox

Suggested Citation

Satpathy, Jyoti, Introducing Neuromanagerial Models (August 13, 2016). Available at SSRN:

Jyoti Satpathy (Contact Author)

University of Petroleum and Energy Studies ( email )

Sela Qui
Dehradun, 248007
06742382008 (Phone)

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