ПОКОЛЕНИЕ «ХЕШТЕГОВ» КАК ЦЕЛЕВАЯ АУДИТОРИЯ ВУЗОВ. (The Generation 'Hashtag' Acts as a Target Audience For Institutions of Higher Learning)

5 Pages Posted: 22 Aug 2016

See all articles by Olga Kuznetsova

Olga Kuznetsova

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA)

Date Written: August 13, 2016

Abstract

Russian Abstract: В статье представлен результат исследования мотивов выбора вуза, ожиданий от процесса обучения современных абитуриентов, а также наиболее эффективных каналов коммуникационного воздействия.

English Abstract: This paper contains a result of a research refers to a cause of choice among the undergraduate applicants and also their expectations of the educatory process as well as the most effective channels of communication impact.

Note: Downloadable document is in Russian.

Keywords: causes of choice of university, sources of information, channels of communication, virtual environment, Internet-marketing

Suggested Citation

Kuznetsova, Olga, ПОКОЛЕНИЕ «ХЕШТЕГОВ» КАК ЦЕЛЕВАЯ АУДИТОРИЯ ВУЗОВ. (The Generation 'Hashtag' Acts as a Target Audience For Institutions of Higher Learning) (August 13, 2016). Available at SSRN: https://ssrn.com/abstract=2822730 or http://dx.doi.org/10.2139/ssrn.2822730

Olga Kuznetsova (Contact Author)

Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA) ( email )

Sredny av. V.O., 57/43
Москва, St. Petersburg
Russia

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