ПОКОЛЕНИЕ «ХЕШТЕГОВ» КАК ЦЕЛЕВАЯ АУДИТОРИЯ ВУЗОВ. (The Generation 'Hashtag' Acts as a Target Audience For Institutions of Higher Learning)
5 Pages Posted: 22 Aug 2016
Date Written: August 13, 2016
Abstract
Russian Abstract: В статье представлен результат исследования мотивов выбора вуза, ожиданий от процесса обучения современных абитуриентов, а также наиболее эффективных каналов коммуникационного воздействия.
English Abstract: This paper contains a result of a research refers to a cause of choice among the undergraduate applicants and also their expectations of the educatory process as well as the most effective channels of communication impact.
Note: Downloadable document is in Russian.
Keywords: causes of choice of university, sources of information, channels of communication, virtual environment, Internet-marketing
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