Emerging Horizons of Business in Astounding Economies of Asia India, China and Vietnam: A Strategic View on the Possible Modes of Entry in These Economies

9 Pages Posted: 16 Aug 2016

See all articles by Neha Saxena

Neha Saxena

H. L. Institute of Commerce

Dr. Swati Saxena

Shri Chimanbhai Patel Institute of Management & Research

Date Written: August 16, 2016

Abstract

Major reasons for tracking and entering a set of emerging economies are to look for greener pastures other than the home country market. Several definitions and parameters define potentially growing economies. Specifically for markets that offer a varied mix of homogenous strata’s of consumers within homogeneous political boundaries.

This paper identifies the possible modes of entering the two most astounding economies of Asia India and China. An attempt has also been made to identify an economy that will be the next rising interest area for businesses moving across their homelands The descriptive study is undertaken to highlight the predominantly turbulent markets that would become explorative markets for transnational organizations.

Various economic structures along with the judiciary pose an opportunity for businesses across the globe looking for growing market with sales potential along with the objective of spreading risk across different geographical boundaries.

Keywords: merger and takeover, India, china, Vietnam, emerging economies

Suggested Citation

Saxena, Neha and Saxena, Swati, Emerging Horizons of Business in Astounding Economies of Asia India, China and Vietnam: A Strategic View on the Possible Modes of Entry in These Economies (August 16, 2016). Available at SSRN: https://ssrn.com/abstract=2824332 or http://dx.doi.org/10.2139/ssrn.2824332

Neha Saxena

H. L. Institute of Commerce ( email )

Navrangpura, Ahmedabad-380009
Gujarat
India

Swati Saxena (Contact Author)

Shri Chimanbhai Patel Institute of Management & Research ( email )

Opp. Karnavati Club
S G Highway
Ahmedabad, 380015
India

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