Corporate Social Responsibility, Advertisement & Branding - Frauds - Ethics

IJRSI, Volume II, Issue VIII, August 2015

Posted: 24 Aug 2017

See all articles by Neha Saxena

Neha Saxena

H. L. Institute of Commerce

Dr. Swati Saxena

Shri Chimanbhai Patel Institute of Management & Research

Date Written: August 1, 2015

Abstract

Life blood of business i.e. human resource, intellectual capital, finance, material etc. are all the resources in absence of which no commercial activity have an initiation, growth and survival. Sustenance of corporates are dependent to a larger extent on consumer response and acceptance i.e. ‘Brand Acceptability & Loyalty’. To compete, survive and grow in the accelerated and dynamic world advertisement and promotion as well as creating mass level to build brands is the double edged sword benefiting the corporate giants promotion for consumers and wrongly influencing their buying decision.

Keywords: Advertising, Business organisation and its components, Frauds, Brand acceptability, Ethical issues

Suggested Citation

Saxena, Neha and Saxena, Swati, Corporate Social Responsibility, Advertisement & Branding - Frauds - Ethics (August 1, 2015). IJRSI, Volume II, Issue VIII, August 2015 , Available at SSRN: https://ssrn.com/abstract=2824349

Neha Saxena

H. L. Institute of Commerce ( email )

Navrangpura, Ahmedabad-380009
Gujarat
India

Swati Saxena (Contact Author)

Shri Chimanbhai Patel Institute of Management & Research ( email )

Opp. Karnavati Club
S G Highway
Ahmedabad, 380015
India

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