E-Commerce Startups: A Success Story
4 Pages Posted: 30 Aug 2016
Date Written: January 24, 2015
Development of secured encryption gateways for safe transfer of information over the web, online transactions wrote a new chapter in the history of E-Business Development. Advent of E-mail and printable E-receipts further solidified the conduct of online web business and transactions as a voucher or invoice in case of physical transactions. With processes like Search Engine Optimization (SEO), SAP, Web Sourcing, Online data Modelling, Database Management systems, Web Advertisements and Digital Marketing becoming prominent as a pivotal strategy for Organizational goods sale, a practically real Global Online Virtual Market took shape. With few global major players, India was still a virgin market. With immense opportunistic population market existing at the Indian territory with a concept of brick & mortar shopping, few entrepreneurs decided to ride the online wave. With Internet Revolution gaining brisk momentum and rising IT employee levels increasing every year, entrepreneurs decided to leverage the demographies. Hence, this study takes up a case where in e-commerce start-ups like Flipkart, Myntra, Jabong, Snapdeal, Zomato, Redbus, mydeals247, bigbasket, paytm etc. Succeeded in capturing Indian consumers. Case also enlightens how if Internet used as strategic tool can lead to profitability.
Keywords: E-Business, Internet, Strategy, E-commerce
JEL Classification: L81
Suggested Citation: Suggested Citation