Influence of Entrepreneurial Marketing toward Innovation and Its Impact on Business Performance: A Survey on Small Industries of Wearing Apparel in West Java, Indonesia

International Journal of Economics, Commerce and Management, Vol. IV, Issue 8, Aug 2016

14 Pages Posted: 7 Sep 2016

See all articles by Sambudi Hamali

Sambudi Hamali

Universitas Bina Nusantara

Yuyus Suryana

Padjadjaran University - Faculty of Economics and Business

Nury Effendi

Padjadjaran University - Faculty of Economics and Business

Yudi Azis

Padjadjaran University - Department of Management

Date Written: July 7, 2016

Abstract

The purpose of this study is to examine the effect of entrepreneurial marketing to innovation and its impact on marketing performance and financial performance of wearing apparel small industries in West Java, Indonesia. Total sample was 200 small industries, survey method is used and data analysis technique used in this research was a variance-base partial least squares SEM (Structural Equation Modeling) technique with WarpPLS 5.0. The results suggest that entrepreneurial marketing have an effect on innovation, marketing performance and financial performance. Innovation has an influence to marketing performance and financial performance. Nevertheless, this research study of wearing apparel small industries in West Java, Indonesia, while the industry category varies, i.e knitwear; textile and leather. Future research is expected to take a more specific analysis unit by separating different categories, in order to obtain more specific research.

Keywords: Entrepreneurial Marketing, Financial Performance, Innovation, Marketing Performance, Wearing Apparel Small Industries

JEL Classification: L67, M31

Suggested Citation

Hamali, Sambudi and Suryana, Yuyus and Effendi, Nury and Azis, Yudi, Influence of Entrepreneurial Marketing toward Innovation and Its Impact on Business Performance: A Survey on Small Industries of Wearing Apparel in West Java, Indonesia (July 7, 2016). International Journal of Economics, Commerce and Management, Vol. IV, Issue 8, Aug 2016. Available at SSRN: https://ssrn.com/abstract=2834567

Sambudi Hamali (Contact Author)

Universitas Bina Nusantara ( email )

Jl. K.H. Syahdan No.9
Palmerah/Kemanggisan
Jakarta, DKI Jakarta 11480
Indonesia
2153696919 (Phone)
2153696919 (Fax)

Yuyus Suryana

Padjadjaran University - Faculty of Economics and Business ( email )

Jalan Dipati Ukur No. 46 Bandung
Jalan Dipati Ukur No. 35 Bandung
Bandung, West Java 40132
Indonesia

Nury Effendi

Padjadjaran University - Faculty of Economics and Business ( email )

Jalan Dipati Ukur No. 46 Bandung
Jalan Dipati Ukur No. 35 Bandung
Bandung, West Java 40132
Indonesia

Yudi Azis

Padjadjaran University - Department of Management ( email )

Jl. Dipati Ukur 35
Cimandiri 8
Bandung, West Java 40132
Indonesia

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