What Role Do 'Power Learners' Play in Online Learning Communities?

Proceedings of the Learning International Networks Consortium (LINC)’s seventh meeting held at Massachusetts Institute of Technology, 2016

10 Pages Posted: 7 Sep 2016 Last revised: 27 Sep 2016

Cristobal Cobo

University of Oxford - Oxford Internet Institute

Monica E. Bulger

University of Oxford - Oxford Internet Institute

Jonathan Bright

University of Oxford - Oxford Internet Institute

Ryan den Rooijen

University of Oxford - Oxford Internet Institute

Date Written: May 23, 2016

Abstract

This study focuses on the role of highly active participants in online learning communities on Facebook. These people, often known as “power users” in the literature on social computing, are a common feature of a wide range of online learning groups, and are responsible not only for creating most of the content but also for getting discussion going and providing a basis for other’s participation. We test whether similar dynamics hold true in the context of online learning. Based on a transactional dataset of almost 10,000 interactions with an online community of 32 postgraduate students who were following the same online course, we find evidence that power users also exist in the context of online learning. However, whilst they do create a lot of content, we find that they are not fundamental to keeping the group together, and in fact are less adept at creating content which generates responses than other “normal” users. This suggests that online learning communities may have different dynamics to other types of electronic community: it also suggests that design efforts should not be focused solely on attracting a small core of “power learners.” Rather, diverse types of users are needed for online learning communities to survive and prosper.

Keywords: online learning, online learning communities, educational, big data, longitudinal analysis, facebook

JEL Classification: C31, A23, L86, D83, D83

Suggested Citation

Cobo, Cristobal and Bulger, Monica E. and Bright, Jonathan and den Rooijen, Ryan, What Role Do 'Power Learners' Play in Online Learning Communities? (May 23, 2016). Proceedings of the Learning International Networks Consortium (LINC)’s seventh meeting held at Massachusetts Institute of Technology, 2016. Available at SSRN: https://ssrn.com/abstract=2834894

Cristobal Cobo (Contact Author)

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom

HOME PAGE: http://www.oii.ox.ac.uk

Monica E. Bulger

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom

Jonathan Bright

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom

Ryan den Rooijen

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom

Paper statistics

Downloads
38
Abstract Views
265