A Scale to Measure ICT Enabled Agricultural Extension Services Among Farmers

Abstract

Today, Indian agriculture is faced with the challenge of providing adequate and sustained livelihoods to over 103 million farm families spread across the country, under changing social, economic and environmental conditions. Hence, there is an immediate need of vibrant, dynamic and innovative approach to be adopted for agricultural extension in order to achieve targeted growth rate and serve the farmers better. Information and Communication Technology (ICT) enables the dissemination of requisite information at the right time to farmers. So the present study was to develop attitude scale “farmers’ attitude towards ICT enabled agricultural extension services”. Out of selected 80 statements, 10 items were selected with equal appearing interval and with a uniform distribution along the psychological continuum. This scale can be used to measure farmers’ attitude towards ICT enabled agricultural extension services with suitable modifications.

Keywords: Attitude Scale; ICTs Enabled Agricultural Extension; Equal Appearing Interval; Item Analysis; Reliability; Validity