Interesting and Impactful Research: On Phenomena, Theory, and Writing

10 Pages Posted: 8 Sep 2016

See all articles by Gerard J. Tellis

Gerard J. Tellis

University of Southern California - Marshall School of Business, Department of Marketing

Date Written: September 6, 2016

Abstract

Interesting research is impactful. It can emerge from deep immersion in a phenomenon yielding a premise that refutes the assumption of the audience. Theory should follow rather than precede the immersion in a phenomenon to explain it simply. The best writing is short, simple, and idea packed.

Suggested Citation

Tellis, Gerard J., Interesting and Impactful Research: On Phenomena, Theory, and Writing (September 6, 2016). Available at SSRN: https://ssrn.com/abstract=2835757 or http://dx.doi.org/10.2139/ssrn.2835757

Gerard J. Tellis (Contact Author)

University of Southern California - Marshall School of Business, Department of Marketing ( email )

Hoffman Hall 701
Los Angeles, CA 90089-0443
United States
213-740-5031 (Phone)
213-740-7828 (Fax)

HOME PAGE: http://gtellis.net

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
44
Abstract Views
309
PlumX Metrics