Interesting and Impactful Research: On Phenomena, Theory, and Writing
10 Pages Posted: 8 Sep 2016
Date Written: September 6, 2016
Interesting research is impactful. It can emerge from deep immersion in a phenomenon yielding a premise that refutes the assumption of the audience. Theory should follow rather than precede the immersion in a phenomenon to explain it simply. The best writing is short, simple, and idea packed.
Suggested Citation: Suggested Citation
Tellis, Gerard J., Interesting and Impactful Research: On Phenomena, Theory, and Writing (September 6, 2016). Available at SSRN: https://ssrn.com/abstract=2835757 or http://dx.doi.org/10.2139/ssrn.2835757
Do you have a job opening that you would like to promote on SSRN?
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.