Advancing Research on Categories for Institutional Approaches of Organizations
R. Greenwood, C. Oliver, T. Lawrence, & R. E. Meyer (Eds.), The SAGE Handbook of Organizational Institutionalism (2nd ed.). Oxford UK: Sage, Forthcoming
42 Pages Posted: 10 Sep 2016 Last revised: 7 Jan 2017
Date Written: April 8, 2016
In this chapter, we first review the two main approaches to categories (understood from a cognitive perspective) found in the current literature. The ecological and the goal-based approaches to categories vary in terms of premises (prototypes vs. ideals), processes (central tendency and family resemblance vs. conceptual combination and goal achievement), and economic and institutional consequences. We then present three modes of reconciliation between the two approaches (intra-audience, inter-audience and as a function of field evolution) and integrate them more broadly into the institutional literature. Finally, in the last section, we expose fruitful areas for future research: we account for the domain validity of each approach; emphasize ignored research avenues at the field, organizational and individual levels; and finally make stronger connections between category research and strategy research.
Suggested Citation: Suggested Citation