Choosing Who You Are: The Structure and Behavioral Effects of Revealed Identification Preferences

61 Pages Posted: 13 Sep 2016 Last revised: 25 Jan 2019

See all articles by Florian Hett

Florian Hett

Goethe University Frankfurt - Department of Management and Applied Microeconomics

Markus Kröll

Goethe University Frankfurt - Department of Management and Applied Microeconomics

Mario Mechtel

Leuphana University of Lueneburg

Date Written: January 1, 2019

Abstract

Social identity is an important driver of behavior. But where do differences in social identity come from? We use a novel laboratory experiment to measure individual identification preferences as a potential source of behavioral heterogeneity. Facing a trade-off between monetary payments and belonging to different groups, individuals are willing to forego significant earnings to avoid certain groups and thereby reveal their identification preferences. We then show that these identification preferences are systematically related to behavioral heterogeneity in group-specific social preferences. These results illustrate the importance of identification as a choice and its relevance for explaining individual behavior.

Keywords: Social Identity, Identification Preferences, Social Preferences, Outgroup Discrimination, Behavioral Heterogeneity

JEL Classification: C91, C92, D03, D91

Suggested Citation

Hett, Florian and Kröll, Markus and Mechtel, Mario, Choosing Who You Are: The Structure and Behavioral Effects of Revealed Identification Preferences (January 1, 2019). Available at SSRN: https://ssrn.com/abstract=2837519 or http://dx.doi.org/10.2139/ssrn.2837519

Florian Hett (Contact Author)

Goethe University Frankfurt - Department of Management and Applied Microeconomics ( email )

Germany

Markus Kröll

Goethe University Frankfurt - Department of Management and Applied Microeconomics ( email )

Germany
+496979834827 (Phone)

Mario Mechtel

Leuphana University of Lueneburg ( email )

Scharnhorststraße 1
Wilschenbrucher Weg 69
Lüneburg, 21335
Germany
+4941316772636 (Phone)

HOME PAGE: http://www.mario-mechtel.de

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