Revitalizing an Organization through Disruptive Innovation: The Story of Nintendo

3 Pages Posted: 21 Sep 2016

Date Written: September 18, 2016

Abstract

In recent years the evolution of the global market has prompted firms to reconfigure strategies in order to compete and maintain ground on the global business platform. The rapid changes in consumer demand and in technological advancements through innovation has organizations seeking new strategies to maintain market stature by venturing into new opportunities to create consumer demand. While innovation encompasses a broad range of strategic approaches and outputs, the core focus is on making change, which is reflected in the impact of the disruption. The following paper will provide an analysis of Nintendo’s disruptive strategy with the Wii product line and provide a conceptual framework to continue to sustain Nintendo’s success within the video game industry.

Keywords: Innovation, Disruptive Innovation, Strategy

JEL Classification: O3, O32, Q5

Suggested Citation

Zentner, Aeron, Revitalizing an Organization through Disruptive Innovation: The Story of Nintendo (September 18, 2016). Available at SSRN: https://ssrn.com/abstract=2840551 or http://dx.doi.org/10.2139/ssrn.2840551

Aeron Zentner (Contact Author)

Coastline Community College ( email )

11460 Warner Avenue
Fountain Valley, CA 92708
United States

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