Exemplary Goods: The Product as Economic Variable

Schmollers Jahrbuch, Vol. 136, No. 3, pp. 237-255, 2016, DOI: org/10.3790/schm.136.3.237

29 Pages Posted: 22 Sep 2016 Last revised: 21 Aug 2017

See all articles by Erwin Dekker

Erwin Dekker

Erasmus University Rotterdam (EUR)

Pavel Kuchař

King’s College London

Date Written: September 21, 2016


This paper offers an alternative to existing economic theories of goods, which conceptualize goods as bundles of objective characteristics. We present two cases of Starbucks and Disraeli (1929 film) to show that relevant qualities of goods – along with costs and prices – emerge from the process of economic competition. The properties or characteristics of goods should thus not be taken as given. We extend the idea that economic competition is a discovery procedure beyond the discovery of costs and prices to discovery of qualities offering another way of thinking about quality adjustments through the novel theoretical concept of exemplary goods. Exemplary goods, as we argue, have a coordinative role on markets that is complementary to the role of prices. The paper concludes with implications about the delineation of goods, and the emergence of markets challenging some of the current normative conclusions in the literature.

Keywords: Competition, goods, exemplars, essentialism, market, quality, price, coordination

JEL Classification: D4, L15, Z1

Suggested Citation

Dekker, Erwin and Kuchař, Pavel, Exemplary Goods: The Product as Economic Variable (September 21, 2016). Schmollers Jahrbuch, Vol. 136, No. 3, pp. 237-255, 2016, DOI: org/10.3790/schm.136.3.237, Available at SSRN: https://ssrn.com/abstract=2841682 or http://dx.doi.org/10.2139/ssrn.2841682

Erwin Dekker

Erasmus University Rotterdam (EUR) ( email )

Burgemeester Oudlaan 50
3000 DR Rotterdam, Zuid-Holland 3062PA

Pavel Kuchař (Contact Author)

King’s College London ( email )

London, England WC2R 2LS
United Kingdom

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