Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

27 Pages Posted: 27 Sep 2016 Last revised: 29 Sep 2016

See all articles by Nicholas H. Lurie

Nicholas H. Lurie

University of Connecticut School of Business

Jonah A. Berger

University of Pennsylvania - Marketing Department

Zoey Chen

University of Miami

Beibei Li

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Hongju Liu

University of Connecticut

Charlotte Mason

University of Georgia

David M. Muir

University of Delaware - Department of Business Administration

Grant M. Packard

Wilfrid Laurier University - Lazaridis School of Business & Economics

Joseph Pancras

University of Connecticut - Department of Marketing

Ann Schlosser

University of Washington - Department of Marketing and International Business

Baohong Sun

Independent

Rajkumar Venkatesan

University of Virginia - Darden School of Business

Date Written: September 26, 2016

Abstract

Advancements in mobile technologies mean that consumers can engage the digital world wherever they are and whenever they want. This intersection between the digital and the physical has important implications for consumer decision-making. We propose that mobile ecosystems vary in their capabilities and pervasivity (i.e., the degree to which a mobile ecosystem is accessible everywhere and at all times). Further, we propose that accounting for distinguishing aspects of mobile ecosystems, the context in which mobile ecosystems are used, and interactions between mobile ecosystems and mobile contexts are critical in advancing theoretical and substantive understanding of the role of mobile technologies in the marketplace. This perspective helps identify: 1) the types of data that empirical researchers may seek to gather and 2) the ways in which this data may be analyzed. Based on this perspective, we identify important research questions as well as opportunities and challenges for modeling mobile consumer decision-making.

Keywords: Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

Suggested Citation

Lurie, Nicholas H. and Berger, Jonah A. and Chen, Zoey and Li, Beibei and Liu, Hongju and Mason, Charlotte and Muir, David M. and Packard, Grant M. and Pancras, Joseph and Schlosser, Ann and Sun, Baohong and Venkatesan, Rajkumar, Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice (September 26, 2016). Available at SSRN: https://ssrn.com/abstract=2843891 or http://dx.doi.org/10.2139/ssrn.2843891

Nicholas H. Lurie (Contact Author)

University of Connecticut School of Business ( email )

Storrs, CT CT - Connecticut 06269
United States

HOME PAGE: http://www.business.uconn.edu/person/nicholas-lurie/

Jonah A. Berger

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States

Zoey Chen

University of Miami ( email )

Miami, FL
United States

Beibei Li

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management ( email )

Pittsburgh, PA 15213-3890
United States

Hongju Liu

University of Connecticut ( email )

2100 Hillside Rd, U-1041
Storrs, CT 06269-1063
United States

Charlotte Mason

University of Georgia ( email )

Athens, GA 30602-6254
United States

David M. Muir

University of Delaware - Department of Business Administration ( email )

20 Orchard Rd
Newark, DE 19716
United States

HOME PAGE: http://udel.edu/~muir

Grant M. Packard

Wilfrid Laurier University - Lazaridis School of Business & Economics ( email )

75 University Ave West
Waterloo, ON
Canada

Joseph Pancras

University of Connecticut - Department of Marketing ( email )

Storrs, CT 06269
United States

Ann Schlosser

University of Washington - Department of Marketing and International Business ( email )

Seattle, WA
United States

Baohong Sun

Independent ( email )

Rajkumar Venkatesan

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=5808

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