Do Corporate Social Responsibility Initiatives Favourable for Banks? Customer's Perceptions

Khan, S., Baig, N., Awan, A. W., & Ullah, M. I. (2014). Do Corporate Social Responsibility Initiatives Favorable for Banks? Customer’s Perceptions. Business and Economic Research, 4(1), 230-247.

18 Pages Posted: 29 Mar 2017

See all articles by Shahbaz Khan

Shahbaz Khan

Zhongnan University of Economics and Law, School of Finance, Students

Nida Baig

Huazhong University of Science and Technology - College of Public Administration

Aon Waqas Awan

University of the Balearic Islands

Muhammad Ullah

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

Date Written: March 25, 2014

Abstract

The main purpose of this research is to investigate the response of Pakistani banking customers towards corporate social responsibility initiatives. This study also seeks to investigate the importance level of each initiative as per the customers’ perceptions. The sample includes 300 banking customers of Rawalpindi and Islamabad in Pakistan. The data has been collected by survey methodology from banking customers of Habib Bank Limited and United Bank Limited through the use of a structured questionnaire. Regression and correlation have been employed as data analysis techniques. After the data analysis, it has been concluded that banking customers are entirely in the favor of taking CSR initiatives in the banking industry. The results also show that banking customers have given the highest priority to customer centric initiatives, with the philanthropic initiatives at the 2nd and, environmental initiatives at the last.

Keywords: Corporate social responsibility, Customer-centric Initiative, Philanthropic Initiative, Environmental Initiative, Stakeholder Theory

JEL Classification: M14

Suggested Citation

Khan, Shahbaz and Baig, Nida and Awan, Aon Waqas and Ullah, Muhammad, Do Corporate Social Responsibility Initiatives Favourable for Banks? Customer's Perceptions (March 25, 2014). Khan, S., Baig, N., Awan, A. W., & Ullah, M. I. (2014). Do Corporate Social Responsibility Initiatives Favorable for Banks? Customer’s Perceptions. Business and Economic Research, 4(1), 230-247., Available at SSRN: https://ssrn.com/abstract=2844236

Shahbaz Khan (Contact Author)

Zhongnan University of Economics and Law, School of Finance, Students ( email )

WenQuan Building, 182# Nanhu Avenue
East Lake High-tech Development Zone
Wuhan
China

Nida Baig

Huazhong University of Science and Technology - College of Public Administration ( email )

Luoyu Road 1037
Wuhan
China

Aon Waqas Awan

University of the Balearic Islands ( email )

Crtra. Valldemossa, km 7.5
Ed. Ramon Llull
Palma de Mallorca, Illles Balears 07122
Spain

Muhammad Ullah

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) ( email )

90 and 100 Clifton
Karachi, ISLAMABAD 75600
Pakistan

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