Goodwill: The Illusion of Value?
17 Pages Posted: 29 Sep 2016
Date Written: September 28, 2016
This paper examines the illusion of value generated by the booking of accounting goodwill and its impact as a driver of top line and bottom line growth in an otherwise satiated market.
“Packaging is everything” is the popular phrase. “It holds truth regarding the illusion of value.” (The Illusion of Value, January 12, 2015)
Keywords: Accounting Principles Board (APB), Accounting Standards Codification (ASC), American Institute of Certified Public Accountants (AICPA), Financial Accounting Standards Board (FASB), fair market value (FMV), goodwill, growth, impairment, intangibles, market share mergers and acquisitions (M&A), profit
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