Towards a Societal Discourse with the Government. A Comparative Content Analysis on the Development of Social Media Communication by the British, French and German National Governments 2011-2015

EUPRERA Congress 2016, Groningen

24 Pages Posted: 29 Sep 2016

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Carolin Lessmann

MHMK - University for Media and Communication, Cologne

Date Written: September 29, 2016

Abstract

This paper focuses on the social media communication of the British, German and French national governments. The goal of this study is to compare the social media communication of these three countries in 2015 within each other as well as to draw a comparison between the results of two predecessor studies in 2011 and 2014. A new special focus of this paper will be on the interactive discourse between society/citizens and governments. Using a quantitative content analysis and some qualitative elements, seven hypotheses about the content and format of social media communication are tested and compared with previous studies.

Keywords: government communication, social media, societal discourse

JEL Classification: F50

Suggested Citation

Sievert, Holger and Lessmann, Carolin, Towards a Societal Discourse with the Government. A Comparative Content Analysis on the Development of Social Media Communication by the British, French and German National Governments 2011-2015 (September 29, 2016). EUPRERA Congress 2016, Groningen. Available at SSRN: https://ssrn.com/abstract=2845236

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Carolin Lessmann

MHMK - University for Media and Communication, Cologne ( email )

Richmodstrasse 10
50667
Germany

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