Towards a Societal Discourse with the Government. A Comparative Content Analysis on the Development of Social Media Communication by the British, French and German National Governments 2011-2015
EUPRERA Congress 2016, Groningen
24 Pages Posted: 29 Sep 2016
Date Written: September 29, 2016
This paper focuses on the social media communication of the British, German and French national governments. The goal of this study is to compare the social media communication of these three countries in 2015 within each other as well as to draw a comparison between the results of two predecessor studies in 2011 and 2014. A new special focus of this paper will be on the interactive discourse between society/citizens and governments. Using a quantitative content analysis and some qualitative elements, seven hypotheses about the content and format of social media communication are tested and compared with previous studies.
Keywords: government communication, social media, societal discourse
JEL Classification: F50
Suggested Citation: Suggested Citation