Let's Talk 'Social(ly)'! How Internal Social Media Can Help to Shape Value and Innovation in a Company – and Why it Often Fails: New Results of German Interview Surveys 2013-16

EUPRERA Congress 2016, Groningen

21 Pages Posted: 29 Sep 2016

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Lara Lipp

MHMK - University for Media and Communication, Cologne

Date Written: September 29, 2016

Abstract

Social media is becoming more important for companies as an internal and external communication tool, despite the many challenges when it comes to implementation. This study, based on a new empirical survey conducted in 560 German companies (as well as a previous study conducted in 2013), presents potential innovative changes in workplace and working time and culture, which can help social media to be integrated effectively at the workplace. Special attention is paid to requirements for as well as changes and developments in the workplace of the future and advantages and disadvantages of the introduction and usage of internal Social Media.

Keywords: social media, corporate communication, value shaping, companies

JEL Classification: M00

Suggested Citation

Sievert, Holger and Lipp, Lara, Let's Talk 'Social(ly)'! How Internal Social Media Can Help to Shape Value and Innovation in a Company – and Why it Often Fails: New Results of German Interview Surveys 2013-16 (September 29, 2016). EUPRERA Congress 2016, Groningen. Available at SSRN: https://ssrn.com/abstract=2845240

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Lara Lipp

MHMK - University for Media and Communication, Cologne ( email )

Richmodstrasse 10
50667
Germany

Register to save articles to
your library

Register

Paper statistics

Downloads
41
Abstract Views
190
PlumX Metrics