Let's Talk 'Social(ly)'! How Internal Social Media Can Help to Shape Value and Innovation in a Company – and Why it Often Fails: New Results of German Interview Surveys 2013-16
EUPRERA Congress 2016, Groningen
21 Pages Posted: 29 Sep 2016
Date Written: September 29, 2016
Social media is becoming more important for companies as an internal and external communication tool, despite the many challenges when it comes to implementation. This study, based on a new empirical survey conducted in 560 German companies (as well as a previous study conducted in 2013), presents potential innovative changes in workplace and working time and culture, which can help social media to be integrated effectively at the workplace. Special attention is paid to requirements for as well as changes and developments in the workplace of the future and advantages and disadvantages of the introduction and usage of internal Social Media.
Keywords: social media, corporate communication, value shaping, companies
JEL Classification: M00
Suggested Citation: Suggested Citation