Abstract

https://ssrn.com/abstract=2848192
 


 



Beyond the 'Win-Win': Creating Shared Value Requires Ethical Frameworks


Gaston de los Reyes Jr.


George Washington University

Markus Scholz


FHWien University of Applied Sciences

N. Craig Smith


INSEAD

October 5, 2016

California Management Review, Forthcoming
INSEAD Working Paper No. 2016/67/ATL/Social Innovation Centre

Abstract:     
Porter and Kramer’s Creating Shared Value framework was recently called into question in a stinging attack in this journal. Recognizing that CSV shines as a managerial framework around “win-win” business and society issues — “A cases” — we argue that CSV leaves managers ill-equipped to legitimately manage “B-case” issues, where managers face the prospect of “win-lose” or “lose-win” social engagements. We argue that managers need to bolster CSV with ethical frameworks; specifically, norm-taking and norm-making frameworks. We show, through case illustrations, why managers are better positioned to create shared value legitimately through CSV , a multi-part framework built around CSV and augmented by ethical frameworks.

Number of Pages in PDF File: 40

Keywords: Business and Society, Corporate Social Responsibility, Ethics, Stakeholders, Strategic Management


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Date posted: October 5, 2016  

Suggested Citation

de los Reyes, Gaston and Scholz, Markus and Smith, N. Craig, Beyond the 'Win-Win': Creating Shared Value Requires Ethical Frameworks (October 5, 2016). California Management Review, Forthcoming; INSEAD Working Paper No. 2016/67/ATL/Social Innovation Centre. Available at SSRN: https://ssrn.com/abstract=2848192

Contact Information

Gaston De los Reyes Jr.
George Washington University ( email )
2121 I Street NW
Washington, DC 20052
United States
Markus Scholz
FHWien University of Applied Sciences ( email )
Währinger Gürtel 97
Vienna, 1180
Austria
N. Craig Smith (Contact Author)
INSEAD ( email )
Boulevard de Constance
77305 Fontainebleau Cedex
France

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