Determinants of Intention to Use Islamic Banking Products Among Malay Muslims: A Case Study in Johor Baharu

WCIT 2014 : 2ND WORLD CONFERENCE ON ISLAMIC THOUGHT & CIVILIZATION Aug 18, 2014 - Aug 19, 2014 ISSN: 9789675480102

10 Pages Posted: 10 Oct 2016

See all articles by Nur Hafidzah Idris

Nur Hafidzah Idris

UiTM

Nur Salleh

Universiti Teknologi MARA (UiTM) - Faculty of Business and Management

Norliyana Ahmad

Universiti Teknologi MARA (UiTM) - Faculty of Business and Management

Shafinar Ismail

Universiti Teknologi MARA (UiTM) - Faculty of Business and Management

Zarinah Yazid

Universiti Teknologi MARA (UiTM) - Faculty of Business and Management

Date Written: August 18, 2014

Abstract

Islamic banking industries have more than 38 million customers globally and in Malaysia, the 5 years Compounded Annual Growth Rate (CAGR) is 20% or 2.1 times faster than conventional. The growth in Islamic banking in Malaysia has contributed successfully; that makes the country become a reference to other countries. With this overwhelming growth, therefore this study is undertaken to investigate the determinants of the customers’ intention to use Islamic Banking Product (IBP). The findings indicate that social influence and image & reputation have significant influence towards intention to use IBP, while religious belief and service quality were found to be insignificant. Social influence is found to be an important determinant, as the respondents feel to become closer and to be apart among their peers. Financial institutions should maintain and upgrade their image and reputation, as the item is found as the determinant of intention to use IBP. The study makes a contribution to the literature on Islamic banking in Malaysia. The findings achieved in this study will be of interest to practitioners and academics concerned with the developments of the Malaysian Islamic banking industry.

Keywords: Intention; Islamic Banking Product; Malaysia; Determinants; Religious Belief

JEL Classification: A00, D1

Suggested Citation

Idris, Nur Hafidzah and Salleh, Nur and Ahmad, Norliyana and Ismail, Shafinar and Yazid, Zarinah, Determinants of Intention to Use Islamic Banking Products Among Malay Muslims: A Case Study in Johor Baharu (August 18, 2014). WCIT 2014 : 2ND WORLD CONFERENCE ON ISLAMIC THOUGHT & CIVILIZATION Aug 18, 2014 - Aug 19, 2014 ISSN: 9789675480102, Available at SSRN: https://ssrn.com/abstract=2849336

Nur Hafidzah Idris (Contact Author)

UiTM ( email )

Universiti Teknologi MARA
110 Off Jalan Hang Tuah
Malacca, Malaysia 75300
Malaysia
+6062857150 (Phone)

Nur Salleh

Universiti Teknologi MARA (UiTM) - Faculty of Business and Management ( email )

40450 Shah Alam
Selangor
Malaysia

Norliyana Ahmad

Universiti Teknologi MARA (UiTM) - Faculty of Business and Management ( email )

40450 Shah Alam
Selangor
Malaysia

Shafinar Ismail

Universiti Teknologi MARA (UiTM) - Faculty of Business and Management ( email )

40450 Shah Alam
Selangor
Malaysia

Zarinah Yazid

Universiti Teknologi MARA (UiTM) - Faculty of Business and Management ( email )

40450 Shah Alam
Selangor
Malaysia

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