The Effects of Institutional Development and National Culture on Cross-National Differences in Corporate Reputation

Journal of World Business, 51(3): 463-473, April 2016, DOI: 10.1016/j.jwb.2015.12.005

University of Alberta School of Business Research Paper No. 2016-901

Posted: 9 Oct 2016

See all articles by David L. Deephouse

David L. Deephouse

Alberta School of Business, University of Alberta

William Newburry

Florida International University (FIU) - Department of Management & International Business

Abrahim Soleimani

Eastern Washington University

Date Written: January 1, 2016

Abstract

Corporate reputation is becoming more important to managers and scholars around the world. However, little is known about how much or why reputation differs across countries. We use institutional theory to fill this gap. We focus on institutional development, reflecting the expansion of formal institutions, and national culture, an important informal institution. We find that reputation is negatively related to institutional development and masculinity and positively related to power distance in a sample of 401 corporations from 25 countries. We recommend that institutional theory complement signaling theory in cross-national studies of corporate reputation.

Keywords: Corporate reputation; Cross-national comparisons; Institutional development; National culture; National institutions

Suggested Citation

Deephouse, David L. and Newburry, William and Soleimani, Abrahim, The Effects of Institutional Development and National Culture on Cross-National Differences in Corporate Reputation (January 1, 2016). Journal of World Business, 51(3): 463-473, April 2016, DOI: 10.1016/j.jwb.2015.12.005; University of Alberta School of Business Research Paper No. 2016-901. Available at SSRN: https://ssrn.com/abstract=2849485

David L. Deephouse (Contact Author)

Alberta School of Business, University of Alberta

Edmonton, Alberta T6G 2R6
Canada
780 492-5419 (Phone)
780 492-3325 (Fax)

William Newburry

Florida International University (FIU) - Department of Management & International Business ( email )

University Park
Miami, FL 33199
United States

Abrahim Soleimani

Eastern Washington University ( email )

Cheney, WA 99004
United States

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