Media Coverage, Public Perceptions, and Consumer Behavior: Insights from New Food Technologies

Posted: 11 Oct 2016

See all articles by Jill J. McCluskey

Jill J. McCluskey

Washington State University

Nicholas Kalaitzandonakes

University of Missouri at Columbia - Department of Economics

Johan F. M. Swinnen

KU Leuven - Centre for Institutions and Economic Performance (LICOS); European Commission, DG II

Date Written: October 2016

Abstract

The media often play the role of translating new science to consumers. We discuss the recent literature that has examined the supply and demand factors that affect media coverage of new food technologies and the impact on public perceptions and consumer behavior toward food that utilizes these technologies. We start with a discussion of the ways in which the media influence public perceptions and consumer behavior related to foods made with new technologies. We then discuss the incentives of news media and the potential sources of biases in their reporting. We review empirical studies that have examined media reporting of new agricultural and food technologies, especially biotechnology, in terms of both their agenda setting and framing effects and the social amplification of risk. We synthesize the findings of studies that have examined the influence of media coverage on public attitudes and consumer behavior. We conclude and discuss avenues for future research.

Suggested Citation

McCluskey, Jill and Kalaitzandonakes, Nicholas and Swinnen, Johan F.M., Media Coverage, Public Perceptions, and Consumer Behavior: Insights from New Food Technologies (October 2016). Annual Review of Resource Economics, Vol. 8, Issue 1, pp. 467-486, 2016, Available at SSRN: https://ssrn.com/abstract=2850946 or http://dx.doi.org/10.1146/annurev-resource-100913-012630

Jill McCluskey (Contact Author)

Washington State University ( email )

School of Economic Sciences
Pullman, WA 99164
509-335-2835 (Phone)

Nicholas Kalaitzandonakes

University of Missouri at Columbia - Department of Economics ( email )

118 Professional Building
Columbia, MO 65211
United States

Johan F.M. Swinnen

KU Leuven - Centre for Institutions and Economic Performance (LICOS) ( email )

Waaistraat 6
Leuven, B-3000
Belgium

European Commission, DG II ( email )

Wetstrath 200
Office 15172
1049 Brussels
Belgium
+32-2-2960442 (Phone)
Not available (Fax)

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