A Multivariate Analysis of the Selection Factors of Carbonated Soft Drinks in Bangladesh

12 Pages Posted: 13 Oct 2016

See all articles by Nazrul Islam

Nazrul Islam

Canadian University of Bangladesh

Md.Wahidul Habib

East West University

Date Written: October 11, 2009

Abstract

This paper aims at identifying the factors affecting the selection of soft drinks by the university students of Bangladesh. It only includes carbonated soft drinks consumers of Bangladesh. To identify the factors, a questionnaire survey was conducted among 200 soft drinkers. The respondents were selected by simple random procedure. Only the university students who are at the age of 20 to 35 years were surveyed. Multivariate analysis techniques such as factor analysis and multiple regressions analysis were conducted to analyze the data. Factor analysis was used to identify the factors of the soft drinks consumers while multiple regressions were conducted to identify the significant relationship of the factors with the overall attitude of the consumers towards soft drinks. Results show that the factors identified by factor analysis are together significantly related to the overall consumption attitude of the consumers. Removing tiredness, digestive, sweetness and coolness are the significant factors of the university students in selecting carbonated soft drinks in Bangladesh.

Suggested Citation

Islam, Nazrul and Habib, Md.Wahidul, A Multivariate Analysis of the Selection Factors of Carbonated Soft Drinks in Bangladesh (October 11, 2009). Available at SSRN: https://ssrn.com/abstract=2850985 or http://dx.doi.org/10.2139/ssrn.2850985

Nazrul Islam (Contact Author)

Canadian University of Bangladesh ( email )

House 99, Road 11, Block C, Banani,
Dhaka, 1213
Bangladesh
8801716370643 (Phone)
880258952047 (Fax)

HOME PAGE: http://www.cub.edu.bd

Md.Wahidul Habib

East West University ( email )

43-45 Mohakhali C/A
Dhaka, 1212
Bangladesh

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