Strategies for Service and Market Development of Entrepreneurial Software Designing Firms

Technovation 21 (2001) 157–166

Posted: 19 Oct 2016

Date Written: May 4, 2000


Based on a review of the literature of new technology-based firms, this study developed a strategic management framework for service and market development of entrepreneurial software firms (ESFs) by integrating business with technology strategies. Testing the strategic management framework in a pilot sample in Malaysia showed that vulnerability, market uncertainty, rapid technological change and development, and lack of resources, especially human resources, were constraining the growth and development of these software firms. The study found that for their product development, the Malaysian ESFs lacked a clear strategic focus on developing technological superiority, and accessing multiple sources of technology. Strategies critical for software market development that need to be improved were the speed to market entry, linkage with large customers, and development of appropriate distribution channels. Long term policy, top management commitment, responsiveness to change, and creation of an innovation accepting, entrepreneurship accommodating culture were found to be important facilitators for innovating new software.

Keywords: Technology-based entrepreneurship; Business strategy; Technology strategy; Technological capability; Software development

Suggested Citation

Igel, Barbara and Islam, Nazrul, Strategies for Service and Market Development of Entrepreneurial Software Designing Firms (May 4, 2000). Technovation 21 (2001) 157–166 . Available at SSRN:

Barbara Igel

AIT ( email )

Pathumthani 12120


Nazrul Islam (Contact Author)

Canadian University of Bangladesh ( email )

House 99, Road 11, Block C, Banani,
Dhaka, 1213
8801716370643 (Phone)
880258952047 (Fax)


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