Technological Determinism and Communication Patterns and Social Behavior Urban and Rural in Indonesia

Abstract

This article discusses the penetration of internet-mediated communication with communication and social behavior patterns of rural and urban communities in the digital age. The Internet was not able to erode the sense of nationalism and replace it with global values. The study illustrates the effective mobilization and building relationships with family, neighbors, or friends through social media in both urban and rural. An analysis shows that the internet does not affect the level of nationalism-collectivism. Communications that are offline or online no effect on prosocial attitudes, both in the traditional society, moderate, and modern. In addition, face-to-face communication is still reliable when communicating within the family, even though communication technology helps to communicate outside the family, such as a neighbor or friend. The analysis suggests that the online disempowers, making social media less capable of enabling a fully functioning society.

Keywords: communication patterns, identity, behavior, urban, rural

JEL Classification: H31, L78, R10