Advent of the Retail Sector in Indian Economy: A Perspective Across Decade’s

Posted: 17 Oct 2016

See all articles by Dr. Swati Saxena

Dr. Swati Saxena

Shri Chimanbhai Patel Institute of Management & Research

Date Written: October 17, 2016

Abstract

In the last decade investors are focusing attention on investing in emerging economies that are particularly high growth potential economies. The focus of retailers is on constructing a basket of markets with different market synergies. Indian retail sector offers the opportunities to the investors due to economic liberalization, political willingness, and demographic changes in the urban population.

This paper is a part of a detailed study of the retail sector and emergence of formats of retailing that are been witnessed in India.

This is an attempt to sensitize the recent growth and development in the sector within the past decade. It has been framed by fetching data for the growth of retail sector, formats, changing consumer preferences and ever evolving responses to consumers towards this dynamic sector in India.

Keywords: Retail, Growth of retail, Retail formats, Consumer behavior

Suggested Citation

Saxena, Swati, Advent of the Retail Sector in Indian Economy: A Perspective Across Decade’s (October 17, 2016). Available at SSRN: https://ssrn.com/abstract=2853246

Swati Saxena (Contact Author)

Shri Chimanbhai Patel Institute of Management & Research ( email )

Opp. Karnavati Club
S G Highway
Ahmedabad, 380015
India

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
212
PlumX Metrics