Establishing Online Trust Through a Community Responsibility System

Decision Support Systems. 31(3): 323-336. July 2001.

33 Pages Posted: 13 Jan 2017

See all articles by Sulin Ba

Sulin Ba

University of Connecticut School of Business

Date Written: January 1, 2001

Abstract

Much of the research on trust building in electronic commerce takes a descriptive approach. The question of what social structures are more appropriate to promote trust in the online world has not been extensively studied. We analyze in this paper, using a prescriptive approach, how a certain social structure—a community responsibility system, supported by present technology, can be set up. We use game theoretic tools to prove that under the community responsibility system for trust building, online transactions that are impersonal can be supported and can preserve at the same time anonymity to a large extent.

Keywords: Online community; Game theory; Community responsibility system; Online transactions

Suggested Citation

Ba, Sulin, Establishing Online Trust Through a Community Responsibility System (January 1, 2001). Decision Support Systems. 31(3): 323-336. July 2001.. Available at SSRN: https://ssrn.com/abstract=2853907

Sulin Ba (Contact Author)

University of Connecticut School of Business ( email )

368 Fairfield Road
Storrs, CT 06269-2041
United States

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