An Empirical Study on Revealing the Factors Influencing Online Shopping Intention among Malaysian Consumers'
Journal of Human and Social Science Research, Vol.1, No.1, p. 9-1, 2013
Posted: 24 Oct 2016
Date Written: 2013
The growth of online shopping is increasing at a rapid rate in Malaysia by replacing traditional store shopping habit of the substantial number of consumers. The purpose of the research is to investigate the factors that are influencing consumer’s online shopping intention in Malaysia. This research proposes a research framework on online shopping by refereeing various influential factors which are antecedents of online shopping in Malaysia. The framework of this study was based on the constructs generated from Technology Acceptance Model (TAM). In total 250 valid respondent’s response were gathered through self-administered survey. Exploratory factor analysis (EFA) and multiple regression analysis were employed to identify the factors that are influencing online shopping under Malaysian context. From the statistical results it was discovered that perceived usefulness (PU) and perceived ease of use (PEOU) have positive influenced on online shopping in Malaysia. It is expected that result from this study can help online vendors to draw the further strategy to attract more consumers through online shopping under Malaysian context.
Keywords: Online Shopping, Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Risk, Technology Acceptance Model (TAM), Malaysia
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